我們始於一個信念:好的設計,先聆聽。
十五年後,這個信念從未改變。
每個項目,我們依然從理解你的想法開始。
我们始于一个信念:好的设计,先聆听。十五年来从未改变。
"Simple is Beautiful" is not a slogan. It is a discipline. It means removing everything that does not serve the message, until only the essential remains. It means trusting that clarity is more powerful than decoration, and that the best design is the one your audience never notices, because it simply works.
「簡約之美」不是口號,是紀律。
凡是無助於傳達訊息的,一律拿走,直至只剩下最必要的部分。
清晰,永遠比裝飾更有力量。
最好的設計,受眾不會察覺它的存在——因為一切都恰到好處。
We work with government departments, universities, and organisations across Hong Kong. Our clients come to us not because we impose a style, but because we listen to their needs and translate them into visual communication that serves their audience. Sometimes that means bold and vibrant. Sometimes it means restrained and formal. Always, it means considered.
我們的客戶遍及香港各政府部門、大學及機構。他們選擇 Team A,不是因為我們有一套風格要人接受,而是因為我們先聽清楚他們的需要,再化成受眾看得明白的設計。有些項目要大膽鮮明,有些要克制端莊;但無論哪一種,都必定經過細心考量。
Team A Design & Production 是 TEAMMATE 的設計及印刷品牌。TEAMMATE Hong Kong Ltd. 自 1997 年在香港經營企業禮品及宣傳品業務,Team A 專責平面設計與印刷製作。同一個團隊、同一座大廈,由概念、設計、印刷到贈品製作,一條線接得上——這也是不少政府部門及院校選擇我們的原因。
Team A Design & Production is the graphic design and printing brand of TEAMMATE Hong Kong Ltd., which has served Hong Kong's corporate gift and premium market since 1997. Design, print and production sit under one roof in Kwun Tong.
"Great things are done by a series of small things brought together."
偉大的事物,由一連串細小的事物匯聚而成。
Vincent van Gogh 文森特·梵高
Letter to Theo van Gogh, 22 October 1882
荷蘭後印象派畫家 (1853–1890)
The painter of swirling night skies understood that every masterwork begins with a single, deliberate brushstroke.
"How difficult it is to be simple."
簡單,是何等困難的事。
Vincent van Gogh 文森特·梵高
Letter to Theo van Gogh, c. September 1882
《Letters of Vincent van Gogh》
From the hand that painted starry skies in china-blue and grey, a reminder that simplicity is earned, never accidental.
Our first conversations with clients taught us the most enduring lesson: every brief holds an unspoken need. Government departments required precision and compliance; we discovered that understanding their workflow mattered more than visual flair. Design became our way of solving communication problems, not decorating them.
最初與客戶的對話,教曉我們最受用的一課:每一份需求背後,都有一些沒說出口的期望。政府部門講求精準與合規,我們發現摸清他們的內部流程,比畫得漂亮更重要。設計,由此成為我們解決溝通問題的方法,而不是替問題化妝。
Clients arrived with overflowing content and tight deadlines. We learned to identify the one message that mattered most, then built everything around it. A leaflet with ten key points communicates nothing; a leaflet with one clear proposition changes behaviour. This became our working principle.
客戶來的時候,資料多、死線緊。我們學會先找出最要緊的那一個訊息,再圍繞它鋪排其餘一切。寫滿十個重點的單張,讀者一個都記不住;只講一個清晰主張的單張,才會令人真的有所行動。這後來成了我們的工作原則。
Universities and NGOs challenged us to speak to multiple audiences through a single piece. A booklet for donors reads differently from one for beneficiaries. We developed a layered approach to information architecture: one design, multiple entry points, every reader served.
大學與非牟利機構給我們一道難題:同一件作品,要同時對幾種讀者說話。捐款者看的書刊,與受惠者看的,讀法本來就不同。我們因此發展出分層的資訊編排——一個設計,多個入口,讓每位讀者各取所需。
Working with ICAC, HKFSD, and EDUHK, we learned that strong concepts survive every production constraint. When the idea is right, paper stock, print method, and format become servants of the vision, not obstacles. We stopped designing pages and started designing experiences clients could share with their stakeholders.
與廉政公署、消防處、教大等機構合作,我們學到一件事:概念夠強,就經得起任何製作限制。想法一旦對了,用甚麼紙、用甚麼印刷方式、開甚麼尺寸,都會為概念服務,而不會變成阻力。我們不再只是排版面,而是設計一種客戶樂意與持份者分享的體驗。
KMB, YMCA, and corporate clients showed us that everyday objects become brand touchpoints through intentional design. A mug is just a mug until you consider who receives it, when they use it, and what it says about the giver. We began treating promotional items as design opportunities, not afterthoughts.
九巴、YMCA 及一眾企業客戶讓我們看見:日常物件只要設計得有心思,就會變成品牌的接觸點。一隻杯,本來就只是一隻杯;但想清楚它送給誰、對方幾時會用、它替送禮的人說了甚麼,它就不再普通。從那時起,宣傳品在我們眼中是設計的機會,不是順帶做的東西。
By our tenth year, we saw design thinking in everything: the way a calendar guides daily planning, the weight of an invitation that sets expectations, the fold of a leaflet that creates a reading journey. Our clients' briefs became richer because they trusted us to see possibilities they hadn't yet imagined.
到了第十年,我們在日常每一件事上都看見設計:月曆如何帶動一年的安排、請柬的紙張重量如何先一步營造期待、單張的摺法如何鋪出一段閱讀次序。客戶交來的題目也愈來愈開放,因為他們信得過我們,能看見他們未想到的可能。
Every project we have delivered has taught us something about the space between a client's vision and their audience's attention. We carry forward fifteen years of this understanding. The tools evolve, the formats change, but the principle remains: listen carefully, design with purpose, deliver with care. Your project could be the one that teaches us something new.
每一個做完的項目,都教曉我們一點事:客戶心中所想,與受眾願意留神之間,總有一段距離,而設計就是要把它拉近。十五年的體會,我們一直帶在身上。工具會變,格式會變,原則不變——細心聆聽、目標清晰、用心交付。下一個教曉我們新事情的項目,可能就是你的。
大音希聲,大象無形。
The greatest sound is silence; the greatest form is shapeless.
老子 Laozi
《道德經》Tao Te Ching, 第四十一章
約公元前 6 世紀