7 Steps to a Great Leaflet
| # | 步驟 Step | 要點 Key Point | 實用貼士 Tips |
|---|---|---|---|
| 1 | 確定目標與受眾 Define Purpose & Audience | 先回答：這份單張要達成什麼？誰會收到？不同受眾決定語調、圖像和紙張。 What's the goal? Who receives it? Audience shapes every design decision. |
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| 2 | 規劃內容層次 Plan Content Hierarchy | 「倒金字塔」結構：最重要訊息放最前。讀者只用3-5秒掃視，讓每秒都值得。 Inverted pyramid: critical info first. Readers scan in 3–5 seconds. |
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| 3 | 選擇摺法與尺寸 Choose Fold & Size | 香港單張以摺頁為主流。對摺、荷包摺、風琴摺各有用途，配合內容量和派發場景選擇。 Folded leaflets dominate HK. Match fold type to content volume and distribution. |
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| 4 | 設計視覺效果 Design with Impact | 「簡約即美」——留白讓內容呼吸，字體最多2-3種，一張強圖勝十張弱圖。 "Simple is beautiful." Whitespace, 2–3 fonts max, one hero image. |
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| 5 | 撰寫精簡文案 Write Compelling Copy | 以「好處」為導向，不寫「我們有15年經驗」而寫「讓你從第一天獲得專業成果」。 Benefit-driven, not feature-driven. Include ONE clear call-to-action. |
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| 6 | 印前準備 Prepare for Print | 四邊3mm出血位、CMYK色彩模式、圖片300dpi、字體轉曲線。摺位需加壓線。 3mm bleed, CMYK, 300dpi, fonts outlined. Add crease lines at folds. |
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| 7 | 審查、印刷、派發 Review, Print & Distribute | 找3人校對，按實際尺寸打印測試稿，選紙後規劃派發策略——好單張要到對的人手中。 Proofread ×3, print a test copy, plan distribution for maximum reach. |
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Common Leaflet Folding Methods in Hong Kong
Size Reference — Open vs. Folded
| 名稱 | 展開尺寸 Open | 摺合尺寸 Folded | 常見摺法 | 適用 |
|---|---|---|---|---|
| A4 對摺A4 Half-fold | 210 × 297mm | 210 × 148.5mm | 對摺 | 餐牌、活動介紹 |
| A4 三摺 (→DL)A4 Tri-fold | 210 × 297mm | 99 × 210mm | 荷包摺 風琴摺 | 商業宣傳、信箱投遞 |
| A3 對摺 (→A4)A3 Half-fold | 297 × 420mm | 297 × 210mm | 對摺 | 產品目錄、學校通告 |
| A3 風琴摺A3 Accordion | 297 × 420mm | 99 × 297mm | 風琴摺 | 服務總覽、地圖 |
| A5 平張A5 Flat | 148 × 210mm | —（不摺） | 平張 | 街頭派發、活動傳單 |
| DL 平張DL Flat | 99 × 210mm | —（不摺） | 平張 | 信箱投遞、展架放置 |
Design Principles — Simple is Beautiful
Paper Stock Guide
| 紙張類型 | 磅數 | 適用場景 | 觸感 | 摺頁適用？ |
|---|---|---|---|---|
| 光粉紙Gloss Art | 128–157gsm | 一般傳單、鮮艷照片 | 光滑亮面 | ✅ 最常用 |
| 啞粉紙Matt Art | 128–157gsm | 高雅品牌、文字為主 | 柔和高級 | ✅ 推薦 |
| 書紙Uncoated | 80–120gsm | 表格、可書寫表面 | 自然可寫 | ✅ 輕薄易摺 |
| 咭紙Thick Card | 200–350gsm | 高檔傳單、明信片 | 厚實奢華 | ⚠️ 需壓線 |
| 再造紙Recycled | 100–170gsm | 環保品牌、NGO | 質感自然 | ✅ 可摺 |
⚠️ 以上資訊僅供參考，內容可能未經更新，如有更改恕不另行通知。
Information is for reference only and may not be up to date. Subject to change without notice.
FAQ
常見摺法包括：對摺（4頁）、荷包摺（6頁）、風琴摺Z摺（6頁）、風琴摺3骨（8頁）、對門摺（6頁）、十字摺（8頁）、雙鬼拍門再對摺（8頁）。商業最常用荷包摺和風琴摺。
Common folds: half-fold (4pp), letter fold (6pp), Z-fold (6pp), accordion 3-bone (8pp), gate fold (6pp), cross fold (8pp), double gate + half (8pp). Letter and Z-fold are most popular for business.
對摺適合簡單資訊；荷包摺是商業宣傳標配，可入DL信封；風琴摺適合步驟式內容；對門摺有揭開驚喜效果；十字摺適合地圖和大量資訊。內容越多，摺的骨數越多。
Half-fold for simple info; letter fold is the business standard (fits DL envelopes); Z-fold for step-by-step content; gate fold for dramatic reveals; cross fold for maps and heavy content.
內頁比封面窄1-2mm、157gsm以上需壓線、圖片避免橫跨摺位、文字距摺線5mm、出血位3mm。匯出PDF/X-1a，字體轉曲線。
Inner panels 1–2mm narrower, score lines for 157gsm+, avoid images crossing folds, 5mm text safe zone from folds, 3mm bleed. Export PDF/X-1a, outline fonts.
清晰目標、強視覺層次、吸引標題、精簡文案、高質圖片、一致品牌、明確行動呼籲。「簡約即美」是核心。
Clear purpose, strong hierarchy, compelling headline, concise copy, quality images, consistent branding, clear CTA. "Simple is beautiful" is the core principle.
128-157gsm粉紙是摺頁首選，可直接機摺。200gsm以上必須先壓線再摺，否則摺位會爆裂。350gsm咭紙通常只做對摺。Team A提供紙樣參考。
128–157gsm art paper is ideal for folding. 200gsm+ must be scored first or it will crack. 350gsm card typically half-fold only. Paper samples available from Team A.
⚠️ 以上 FAQ 僅供參考，實際方案視乎個別項目及報價為準，以 Team A 最終確認為實。
FAQ answers are for reference only. Actual solutions are subject to individual project quotation and final confirmation by Team A.